The MEA & CIS regions

The Middle East and Africa (MEA) & Commonwealth of independent states (CIS) regions have a population of 2 billion people. About 25% of the world’s population live in 75+ diverse and growing economies. What’s more, the regions have one of the youngest populations on the planet —almost 60% are under the age of 30.

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MEA & CIS is in the midst of transformational changes. An emerging Middle Class and a younger population is seeking and eager to stay up to date with all the technological advancement the word is offering. This affluent and growing consumers segment also recognizes and seeks out international and innovative brands.